The jury is still out on whether social media can drive sales, but one thing is becoming very clear, sales are happening on social media sites (e-commerce), especially on Facebook (f-commerce). Let us examine the importance of Social Integration and F-Commerce, along with the importance of Facebook friends sharing items with their friends and asking friends, before they buy something.
Facebook, now being a place where goods are sold will actually help their primary revenue strategy (advertising), as ads on their site will be closer to a potential purchase- with the focus on not just being a marketing tool, but a sales tool as well.
Facebook has given free reign to leading developers such as (www.voiyk.com) to develop commerce apps. This allows the full social interaction and user contributions to assist in the online buying of products and services.
But why is F-Commerce so important? There are a lot of folks out there who desire a more comfortable, easy shopping experience and in a way wanted to avoid the overcrowded shopping mall and possibly rude, snooty saleswomen. Online F-Commerce offers a friendly and attractive environment along with polite answers to the customer’s questions. More specifically, F-Commerce just got a big boost when the announcement was made that Facebook was partnering with PayPal, the world’s leading online payment option. Also, the sheer scale and weight that 500 million users can leverage is very exciting. I expect F-Commerce to continue to flourish
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