Good afternoon, how was your weekend? Mine was rough, my John Deere tractor sounded like it was going to blow up and started smoking while cutting grass. It could be a costly one, I will keep you updated!
I read with interest that the location based social media site foursquare.com wants to sell their data to the major search engines. Foursquare would provide a stream of check in activity to its partners, who could then enable users to search for restaurants and bars receiving a lot of visits in their area.
Foursquare is currently up to 2 million users which makes it at least interesting for the search engines to look at.
As a marketer there are some great possibilities. A personalized “xyz” company or university badge from a certain check in location would be ideal. Lets say for example you are Miami University (Ohio) and you are targeting Cincinnati, Ohio. Why not create a Miami University badge for people checking in at metro Cincinnati? This certainly would distinct Miami University to the high school students in Cincinnati.
It would work the same for a business. If you are targeting 50 miles from your restaurant, create a 5 Guys Burgers and Fries badge (one of my favorite restaurants) for the metropolitan area you are in.
Once this data is sold, you can only imagine how the SEO would improve for the places that are checked in.
marketmpb
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