Useful Facebook Applications

 

Are you taking full advantage of the social media marketing machine Facebook?

Not sure how to use Facebook for your marketing?

Facebook allows E-commerce sites to leverage their customers and fans to engage, interact and send people directly to their e-commerce page (eg. www.voiyk.com). 

Lets take a look at ways to use Facebook in marketing….

Discussion Boards

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http://www.facebook.com/apps/application.php?id=2373072738&ref=ts

1. Discussion Boards

First, discussion boards enable your fans to get their thoughts and ideas out into the open.  The boards also let you know what your customers and fans think and want.  There are a number of things to remember when you use the discussion boards on Facebook:

• the discussion boards are your platform to tell your story to the community, sometimes good, sometimes bad
• the boards allow you to provide cohesive branding, matching up with your other branding efforts across the board, most importantly providing a consistent message
• the boards will allow you to participate in dialogue, again good and bad, you will elicit invaluable feedback through the discussion boards
• the boards will allow you to engage in peer to peer interactions, talk directly to your consumers, and possibly your competition… learn from every post!!
• Lastly, the boards will allow to convey a “call to action” from your consumers

2. Video Platforms

http://www.facebook.com/VideoApp?v=info

Online Video Marketing is the key business differentiator for e-commerce companies wanting to communicate their product profile and benefits in the shortest period of time.

Video Marketing is the best way to go for many reasons:

• today the average attention span of a consumer is seconds, not minutes, time and time again video is shown to be the most effective in garnering their attention
• the video platform is also picked up on major search engines work quickly than blog posts, etc…
• when an individual clicks on your video, they quickly see what you are trying to communicate, and they click on your product video, but importantly (if done well) they click into a relationship

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