Good afternoon, a great guest post today by Brad Ledson of the 0301 Consulting Group, my thanks to Brad!
enjoy,
marketmpb
Location based marketing and networking such as Foursquare and Twitters @anywhere service are a fairly new marketing medium, but a very fast growing medium nevertheless.
I checked in today and receive an invite for a free coffee and marketing consultation. Now this was not for the place I was checking into but they caught my attention anyway! In the grand scheme of things what is a free coffee to a coffee shop? Answer, pennies. But to a consumer this could be the only draw they need. It had my interest and I was checking in @thelowry for a conference event. I just find it really interesting to see people using such a simple tool to encourage visitors, and if you think about it how many people would like I would share the experience with a number of our social groups?
I think for apparel store the like of Four Square is a totally untapped resource to drive customers and increase store footfall. There are so many ways you can promote this and it really is a shame so many are unwilling to embrace such a unique opportunity. I could present more than 10 different ways to increase your store/ showroom footfall at very little cost. It's all about being creative and being a leader in the field.
Consumers want to be engaged, they want to be gripped by the latest fad, trend or innovative marketing forum. They want something for nothing because you can bet if you don't do it someone else will.
Brad Ledson
E- Brad@the0301consultinggroup.com
W- www.the0301consultinggroup.com 
Facebook - www.facebook.com/0301consulting
Twitter -www.twitter.com/0301consulting
Blog - www.0301consulting.posterous.com
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