a great post in changes of higher ed marketing, courtesy of blog.stamats.com... enjoy, matt
The Next Evolution in Marketing
Posts
Epilogue
4 years ago
Friday, August 13, 2010
Monday, August 9, 2010
The Basics of Twitter Marketing
Good morning, was it a good weekend?
Twitter is quickly becoming the most amazing social media website in the world, now with close to 6 million users. Lets talk about how you can market effectively with Twitter.
First, after you create your account, set up a professional background on Twitter (with company or school logo). You want to do this to separate your entity from a personal Twitter user. Remember, that you will be engaging with prospective and possibly existing customers!
Next, make sure to follow similar folks who are in the same industry as you, whatever that may be. The key to effective social media marketing is developing a network on Twitter and engaging with your people in your follower network. Speaking of followers, there are tools out there to help with that such as tweetlater.com, twellow.com, etc..
It is always important to make sure your tweets are full of fresh and useful content. Tweet things that are funny, educational, useful (to others) and breaking news. You have can your network rely on you for great Twitter content.
Another great technique for marketing is the use of hashtags (#). For example, if you are looking to gain more followers that are into boating, you would want to write in #boating, after your tweet. This will allow anyone searching that term to find your profile.
Happy Tweeting…
marketmpb
Thursday, August 5, 2010
Are you business friendly?
Good evening and I hope you are doing well this evening!
I write this post based on a personal experience I had the other day.
As most of my readers know my John Deere L108 recently blew up after only 5 years of use, and yes it did have plenty of oil in it!
So I checked with my local John Deere dealer and was quickly able to agree on a price, just waiting for one to come in. However, here is where it gets interesting.
In order to keep the local dealer honest, I take the kids across town to Bud Herbert Motors in Harrison, Ohio to test drive the tractor and find out if they would be willing to give me a little better price.
I arrive at the dealer and the salesman who helped me was Tom Herbert (probably related to the owner?) The gentleman was somewhat friendly, allowed me to take a test drive and generally answered my questions well. He than gave me the price of $2999.00.
At this point I told him the local dealer gave me a price of $2900.00 , and asked him if would be willing to do $2850. I thought I made it pretty clear that I could write him a check right there. He immediately says no and nothing else. I waited for him to say “we will match the price by your local dealer” or for him to ask me more questions regarding value, price, etc… It was clear he was not being business friendly. I politely asked for a brochure and card and walked out the door.
The question is, are you business friendly?
enjoy your night,
marketmpb
The Latest from Noel Levitz (E-Expectations)
Good morning,
As my regular readers know, I am a big fan of Noel Levitz and trust their data that they put out. So here is their most recent report for internet marketing to prospective college students.
enjoy
marketmpb
Social Media Marketing in 3 Minutes
Good morning, how is it going this morning? This is a great informational, easy to understand video on social media marketing..
enjoy!
marketmpb
Tuesday, August 3, 2010
Sunday, August 1, 2010
United Arab Emirates Ban on Blackberries and Possible Effects on Finding Their US Colleges
Good evening, are you enjoying the weekend?
It was announced today that the United Arab Emirates will be banning Blackberry email, instant messaging, and web surfing due to a “threat” to national security. The core issue is that their government will not be able to control information transported back and forth as much as they would like to.
The U.A.E. ban is set to start October 11th, which is just in time for winter recruiting season. The good news is that as of right now the U.A.E. does not plan on banning smart phones by Nokia and Apple.
The question we need to ask here is, will this affect international student recruiting? My feeling is absolutely it will. On a side note, there is also interest from China, Kuwait, and India to have the Blackberries banned as well.
The explosion of mobile marketing and mobile applications is very interesting to look at with this because now as a marketer, do you shy away from U.A.E students? It is a very rich nation with students (and consumers) who are willing to pay. You might have to consider when you get a student that inquires with you to ask them what mobile device they are using. It could turn out that the student (or consumer) who owns the Blackberry might be less likely to attend, or buy your product.
In the short term, it will probably not affect your marketing efforts that much, however beyond October, it very well could!
enjoy the evening,
marketmpb
