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Monday, August 9, 2010

The Basics of Twitter Marketing

Good morning, was it a good weekend?

Twitter is quickly becoming the most amazing social media website in the world, now with close to 6 million users.  Lets talk about how you can market effectively with Twitter.

First, after you create your account, set up a professional background on Twitter (with company or school logo).  You want to do this to separate your entity from a personal Twitter user.  Remember, that you will be engaging with prospective and possibly existing customers!

Next, make sure to follow similar folks who are in the same industry as you, whatever that may be.  The key to effective social media marketing is developing a network on Twitter and engaging with your people in your follower network.  Speaking of followers, there are tools out there to help with that such as tweetlater.com, twellow.com, etc..

It is always important to make sure your tweets are full of fresh and useful content.   Tweet things that are funny, educational, useful (to others) and breaking news.  You have can your network rely on you for great Twitter content.

Another great technique for marketing is the use of hashtags (#).  For example, if you are looking to gain more followers that are into boating, you would want to write in #boating, after your tweet.  This will allow anyone searching that term to find your profile.

Happy Tweeting…

marketmpb

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