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Tuesday, August 24, 2010

Marketing and Texting Increase for Those Over 60

Great post by Richard at sellmymobile.com…

enjoy, marketmpb

(source sellmymobile.com)

Texting and emailing are no longer the preserve of the young. A growing number of people over 60 are now using these communication tools.

A recent survey carried out by T-Mobile found that 71 per cent of those over 65 regularly used email to keep in touch with family and friends, while 15 per cent preferred to text from their mobile phone, particularly for breaking news.

When it came to telling others about good news, 49 per cent told researchers they used text while a further 24 per cent used it to tell people about some bad news.

Interestingly, when asked why they preferred to text rather than speak to someone, many of the respondents said it was because texting gave them time to plan what to say.

Using text or email to keep in touch isn’t the only mechanism used by a growing number of older people. Facebook has seen an upsurge in membership. Four per cent told researchers they regularly keep in touch via the social networking site and found it useful for sending important information.

A spokeswoman, Jo Bryant from Debrett’s, the etiquette company said: ”Advancements in technology over the last 20 years mean how we send and receive news is different across all generations.

”It’s not just teenagers who are sharing life changing news by text, those in their 60s have become more at ease with this form of communication, and prefer in some situations to break big news in one simple, short message.”

 

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