Facebook has over 500 million active users in the United States and very recently beat Google in weekly visits. Lets consider that consumers are getting more and more comfortable with online shopping, so as a E-commerce provider, you need to capitalize with Facebook, however you can. In this article, let us take a look at how you can use Facebook to increase your awareness and your sales on your E-commerce site.
Facebook is certainly aware that E-commerce sites want to leverage Facebook traffic, so they allow businesses to create free Facebook business pages or pay-per click advertising campaigns. Have you ever thought how nice it would be to have a business page that would take your friends directly from there over to your E-commerce site? The leading website that is now doing this is www.voiyk.com.
Let us take a look at some important applications that Facebook will allow your E-commerce site to take advantage of. First, discussion boards enable your fans to get their thoughts and ideas out into the open. The boards also let you know what your customers and fans think and want. Next is the notes application which allows you to share your business news and engage your fans in written notes. The next application is the video platform and this is really taking off. Recent surveys indicate that consumers respond “very positively” to well made marketing videos. You might have read that YouTube just surpassed 1 billion hits per day, marketing is a big reason why. The last one is reviews where fans and customers can leave opinions about your business. The most important thing to remember there is that a negative response can be a positive. First, do not respond quickly to a negative comment, think about it for a day first. When you do respond, make sure to engage the individual and truly listen with a concerned ear. Typically, what happens is that the individual feels empowered and a lot of times this could lead to a positive change in your business.
A great way to use Facebook with E-Commerce is give your fans and customers an offer that they can not receive anywhere else, even if you have “brick and mortar” locations. This will continue to drive these folks back to your Facebook page/storefront to find deals. In this economy, everyone is looking for a deal. Also, word will begin to spread that the best deals are at the Facebook location of your business.
The value of Facebook with E-commerce is that it allows you to engage with customers and fans in a interactive and meaningful way. Consider making Facebook an integrated part of your marketing strategy. Customers who have had a great experience love to share their stories and the repeat purchase rates through a Facebook application are off the charts, far higher than brick/mortar or even other social media applications. Lets consider this as well, even if your customer has had a negative experience, this customer can engage with you in the comforts of their home, behind a computer, where their comfort level is much higher and in person.
Using E-Commerce with Facebook is vitally important to your business these days. It allows you to have meaningful dialogue with customers, offer exclusive deals, and tap into the 500 million member network of Facebook, and that is a lot of new business potential!
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