Did you have a good weekend? I hope you did. Mine was great, a Notre Dame victory and some great time spent with family.
Tonight I would like to take a look at brand recognition from a young age perspective.
As some may know, I have a two great kids, a 4 year old and a 3 year old and they are great at recognizing certain things, especially a John Deere logo.
If you follow my blog, you know that I have mixed feelings about John Deere. Our L108 garden tractor blew up this past summer after only 5 years of use, plain and simple it apparently was not made for the rigors of cutting 3.5 acres of grass. My take is that if something has a John Deere label, it should be made to cut any amount of grass. Now I have to take some personal responsibility because the “cooling” fins apparently became clogged inside the engine and it got so hot it actually melted the crankshaft. So I took the kids and we went and bought a new more powerful X-300 tractor and we love it.
Anyway, back to my story :). So the kids and I are at the store the other day and my son yells out in the parking lot, “DADDY, DADDY, JOHN DEERE, JOHN DEERE!!!!”. So I am thinking we are in a urban grocery store’s parking lot, where in the world is this kid seeing a John Deere tractor??? It was not a tractor.
He had spotted a John Deere window sticker about 10 yards away, he knew the logo! How about that??? The kid liked John Deere so much from our experience in buying the new one (and playing with the JD toys) that he recognized the logo.
Talk about marketing at an early age. Would a young kid recognize your logo?
enjoy your weekend and thanks for letting me share this story…
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