Well, I avoided jumping off the cliff after watching the Notre Dame Football game, wow was that a pitiful defensive performance. I think I could have been a better defensive coach.
Lets talk some today about email marketing. First, lets talk about segmenting your audience….
I occasionally get email ads for Spring Break discounts to Cancun. Does the marketer not know I am 35, married, with two kids? I think that I would stick out like a sore thumb and the girls would think I am an old pervert :) . My point here is that it is very important to segment your audience and know your demographics! Who likes to feel old?
The second thing is to know your audience. I can’t tell you how many times I have received an email ad for candles, crafts, and other girl stuff? Does Matt sound like a girl’s name? I understand that some spam is rarely targeted, but I think you see what I am getting at here.
The next thing you always want to avoid is the “double opt in”. For example, if you sign up at national restaurant chain for their newsletter, and a week later you receive an email stating if you really want to subscribe and confirm? I think that makes your business look like a clown show. It certainly diminished your time you spent at the restaurant or whatever business you have.
It is very important to know your audience, don’t make someone feel old and avoid the double opt in, and PLEASE say a prayer for Notre Dame Football.
all the best,
marketmpb
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