Good morning, did you have a great Halloween weekend? I sure did, had a great party (minus ornery Meg) hahha, but none the less a great party, the hosts were incredible. Today we have another great post from Brad Ledson of the 0301 Consulting Group.
Internationally social
I have been doing some reading lately on the best strategies to take your brand / product to a global market.
This includes assessing if you already have an online presence there, broadband penetration, & product / brand adaption to your new market and so on.
My initial thoughts went in two directions -
1) When entering a global market what are the key areas you need to focus on and what will have the biggest impact on your endeavor?
Assessing what competitors are doing is a must, as well as how long they have been either making profit in that market or on the flip side how long have they been trying to break into it. What are they doing right and wrong and how can you learn from this?
2) What role will social media play in you breaking these markets? And what social mediums would be the best to use? Facebook and Twitter are probably going to be the first two words that jump into your head when you think social. But what about (Orkut & Hi5 & MySpace here) then there is blogging, my Posterous blog gets more traffic than my blogspot page, and I have more interaction with my twitter followers than my Facebook. Is this what my market dictates or my actions on each platform?
The thing with social and going global is you can delve into exactly what your customer wants an expects by doing one simple thing!
Ask them.
Yes it really can be that easy, you can also "test" the topics and conversations your global market will engage in. I have seen one brand have international followers on one Facebook page as well as small more localized pages and within a half hour post about @theXfactor on their main page and on a local page post about @UFC and had excellent engagement on both. I don't think you could get two more different post yet they clearly understand what makes their audience tick.
If you are sat now thinking but how do I get started the best piece of advice I can give is start monitoring where you fans and followers are coming from and how often do they engage on your pages. Start posting updates for specific holidays or events in the countries you would like to develop into. A good trick is to post good morning / afternoon / evening posts in the language of these countries, you would be surprised how followers will react.
Good morning to all our Italian followers - Buon giorno a tutti i nostri seguaci italiani
If you’re a fashion brand and its Milan fashion week, how inviting would this be to your Italian fans?
I remember reading an article that said why should a potential customer have to come to you? You should go to them and engage at their level. This is excellent advice and a lot of fans and followers will always retweet / share any brand news with their own groups because you have taken the time to make them feel valued.
Let me know what you think?
Do you agree disagree? Do you want to know more?
Next post will help you mange the flow of information and how each group can and do support each other.
Brad Ledson
E- Brad@the0301consultinggroup.com
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