Good evening, and these Irish Eyes are still smiling, did you enjoy your Monday? I hope so.
Another great guest post from Brad Ledson of the 0301 Consulting Group.
enjoy,
marketmpb
Managing the flow of Information
When it comes to blogging, social media an marketing in general I personally thing quality and consistency are key. You have to have a continual flow of great content that keeps your audience interested and wanting to engage with you. But not so much that they "hide" your Facebook updates or un follow your twitter because it's only every your updates on there feed.
The beauty of taking your brand global is this continues flow of information can be aimed a specific demographic while still appealing to your customers as a whole. The thing I would say is if your brand offers discounts and offers to these specific markets be careful how they are promoted and make sure each area is given equal time, effort and incentive to buy.
In regards to updates and keeping your content fresh if you have 4 or 5 different markets they can feed each other and support each others actions while still staying true to your brand.
I wrote a post not so long ago called ‘’Social Stores’’ which highlights how you can manage and control the information your customers get to see, the presentation ‘Online & Instore Integration’ (shown below) demonstrates how you can engage, update and inform your global market of all the goings on in your business with taking over there news feeds and updates.
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