Good afternoon, are you marketing well today?
Facebook announced yesterday the launch of their location place application and let us take a look at what that means to you.
The service is similar to Foursquare in that you can create and “check into” places, most importantly know what you and your friends are doing. Facebook places uses GPS to allow folks to check in on their mobile phone, also the service allows you to leave tips and comments for people to see. Lets say for example you had a great steak at The Precinct (in Cincinnati), you can let others know that and for your friends to drop by.
The application also uses the GPS to identify other “hot” spots within a particular geographic area, possibly close to other places you have identified. Currently, the service is only available on the I-Phone, however you can use your laptop as well.
What does this mean to you, the marketer? Basically, quite a bit! Businesses are already clamoring to claim all of their locations in a certain city or across the country. It would be wise to create specific badges for specific locations of a restaurant, bar, etc.. The other interesting piece here would be to offer exclusive deals just through the Facebook application, I recommended the same thing awhile back with Foursquare.
Foursquare currently has a little over 2 million users, while Facebook has north of 500 million users, so certainly there is a lot of potential for exposure here.
A lot of folks have had concerns about privacy with Facebook. This particular application allows you to now check in, therefore your location would not be revealed. Also, if you do check in, your location would only be revealed to your Facebook ‘friends”.
Start claiming your business locations and creating those “badges"!
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