Good evening again!
After seeing a great television commercial for Iowa Lakes Community College, it was time to write.
In watching ESPN News Network, I was shown a commercial for Duracell batteries being used in a Iowa Lakes Community College windmill. The piece was very well done and it immediately lifted the profile of Iowa Lakes.
Duracell Corporation is trying to reach the entire country but Iowa Lakes was elevated in my mind. I saw the school as technologically advanced and forward thinking. It also struck me that the ad ran during the worst oil spill in American History.
Forward thinking? Absolutely… Does it raise the profile of Iowa Lakes?
You bet!
enjoy your summer evening,
matt(marketmpb)
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