Good evening to you!
The online inquiry form is an interesting animal. The old adage "the shorter the better" still stands true today. It stands to reason that the less information on the online inquiry form, the better chance a prospective student will fill it out.
In reading Bob Johnson's blog awhile back (my favorite higher ed marketing blog) I agree with him 100% on some of the items you should eliminate. Bob mentions you should eliminate athletics interest, phone number (unless you plan on following up with them that way), and year of graduation. That information can be obtained between inquiry and enrollment, not right away, make it user friendly!
Another key here is to remove obstacles to this online inquiry form. Ever notice how easy it is to fill out an online inquiry form for cable TV, etc.. Remember my post about how colleges need to be run like a business?
That applies here!
Enjoy the rest of your evening
best, Matt (marketmpb)
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