Social Media Marketing to graduate students

Good morning and welcome to the weekend!

As you take a look at statistics, prospective graduate students are using social media more and more to find their schools. The current stat is right at 52%. source: NAGAP)

So I know what you are thinking, how do you put your school's best foot forward and draw graduate students using social media. Here are some practical tips:

- do not respond right away to negative posts (very hard not to, always respond with a cool head)
- do target geographic members within 50 miles of your campus (various sites have tools to do that)
- do join graduate students online communities, have one member of your staff coordinate all social media activities
- set up a twitter page, and tweet regularly (new class announcements, app deadlines, consistent messages across the board)
- do join sites such as college confidential.com as representatives of your university, regularly engage graduate students in online discussion
- hold bi-weekly chats on graduate studies on various online forums
- encourage and offer incentives to current grad students to engage these individuals (ones currently studying marketing!), remember current students are your best salespeople
-promote the message of health insurance (if you have), discounted tuition, and consistent academic excellence across the board

Also look for more tips at my expert author page on ezine.com

http://ezinearticles.com/?Graduate-School-Marketing-Tips&id=4272081

enjoy your day!

marketmpb