4% of budgets to social media??????

Good afternoon, and I hope you are enjoying this sunny day!

Earlier I was reading Razorfish's research on higher ed marketers are only using 4% of their budgets in social media.

I was surprised, but not shocked by these numbers. Also, look for article on this soon on www.ezine.com, where I am an expert author.

These days higher ed marketers have to prove ROI to their counterparts above them. Are the "big thinkers" having trouble seeing the value in social media? Remember social media does not grow student enrollment directly, that is what leads/inquiries, cost per lead is used for.

However, can you erase all public misconceptions using social media and view unsolicited feedback about your school in social media? Absolutely... again a great secondary tool to market your institution.

I would recommend using a little more than 4% :).

marketmpb