Marketing to graduate and adult online students

(Apologies to my readers) I had to switch computers and had trouble getting in...

I thought today I would talk about marketing out to graduate and adult students...

Some things to keep in mind/tips:
-always know your local demographic (50 or so miles around campus), always target the largest metro areas close to you...
-build up your brand online, use services such as gradschools.com or the GRE Search Service (two best in my opinion), use content rich profiles, and buy names in specific geo/content fields you are looking to market for
-promote your healthcare plan (if one exists) and promote tuition reimbursement!
-online graduate programs that will sell (think what is the marketplace dictating?)
-follow up and track, ROI!

mpb