This is a shocker... do not have outdated content

Good evening,

This evening I was reading some fascinating things about outdated web content on colleges/universities.

Think about how that looks when you have classes that have already occurred or if you are a business, advertisements that are even outdated! Its not good.

You need to have the ability to quickly update information on your website, sometimes often. A great example would be imagine going out to the National Weather Service's website and seeing last weeks forecast. Would that alter your perception of the National Weather Service? It sure would.

Also, I feel content is more important when you are marketing out to prospective graduate students, they are much more interested in content, when the prospective undergraduate student wants to see photos, videos, instead of word rich profiles.

have a great night!

marketmpb