Some more thoughts on experiential marketing

Its interesting how the 2.0 world these days are bringing human beings (who desire community) and the digital age together....

Whether its a college or business, I think that every employee is a marketer, from top to the bottom.

I think many times(especially colleges) discount the power of word of mouth. A student who has a great experience tells someone about it and unfortunately a person with a negative experience also tells them about it as well.

Experiential marketing is defined as attraction by logic as well as emotion. If you are a college or a business, are you attracting by emotion?

How can you attract better by emotion?
-appeal to a number of senses (and logic)
-connect with a student (or business consumer) on many levels
-make a very quick, candid impression
-consider advertising on a airport carriage round (more on that later!)

mpb