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Friday, June 18, 2010

Goals of Social Media Marketing in Higher Education

Good evening and I hope you are ready for your weekend!

I would like to talk tonight about some of the overriding goals you should have when you are in social media marketing or when you first start marketing with social media (hopefully as a secondary means).

The first goal is increasing or sustaining an online presence.  The major social media sites are growing by leaps and bounds each day, and you need to be there!

Secondly, you can actively gain feedback from students using these channels.  For example, you can become a member of a forum and communicate directly with individuals interested in your school.  Social media users tend to be comfortable in these environments and will give very frank feedback regarding your institution.

Next would be online reputation management.  Is there a misconception about your school?  Is something just flat out untrue that a prospective student said because they didn’t get accepted?

Lastly, if there is a negative, you have the power to change it into a positive, this can be huge in your ability to brand market to prospective students.

enjoy your weekend!

matt (marketmpb)

3 comments:

Rupinder said...

Risk is a major factor that kills of most businesses. Almost 90% of small businesses failed in the first year.

affiliate marketing

Elvin Blogs said...

http://bit.ly/9jOPkt

The social network connecting marketers all over the world! The perfect venue for Internet Marketers and for those who want to make money online the easy way. You can make money while you are learning or sharing business ideas to fellow members. You can even make money by asking marketing questions. NO RISK!

mpb said...

thanks guys for posting!
matt (marketmpb)

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