Brand Management Strategy Higher Education

Please remember an effective brand management strategy can be maximized only if the brand carries a promise -- and if every member of the academic community is committed to fulfilling that promise...-make sure academic curricula is up to date to serve the changing needs of the marketplace-ensure that the students feel a sense of belonging (community) at every level -do what you can to improve the student engagement at every level, website, vendors (advertising), etc....make sure 2-3 clicks tops to get to the application from a vendors website
mpb