Some thoughts on graduate student (experiential marketing)

Earlier this afternoon, I met a wonderful lady from Northern Kentucky University, one of their marketing coordinators. We got into a discussion about experiential marketing for graduate students, it struck some thoughts I had....

Experiential marketing is a concept that integrates elements of emotion, logic, and general thought processes.

This process looks to reach out to a person's sense of comfort and pleasure, which is logical as well.

I think this hits home with graduate student recruitment/marketing.

Prospective graduate students look to attend school within 50 miles of their location, typically somewhere they are very familiar with.

Also, as my new friend from NKU mentioned, any online outreach needs to be "content rich". Soon to be grad students do not care about photos or videos, they want content, content, content!

Ads on the internet for your graduate school needs to catch someone's attention quickly and hold that attention long enough to have an impact. The new website with Loyola Graduate School is a great example. They make it easy and seamless for a prospective grad student to attend.

By appealing to as many senses as you can you can engage your prospective graduate audience and make them want to attend!

mpb