Strategies for marketing to prospective graduate students

Create a strategy(makes sense right :) )
-collect past and present student testimonials, identify strengths and weaknesses of the programs
-dont be afraid to be aggressive
-showcase the program, use free resources as well as paid (social media :) )
-respond rapidly (within 12-24 hours) and personally to inquiries
-identify target undergrad programs, areas, and demographics of students, go where the students are!
-provide health insurance (fyi: most programs dont!)

mpb