Integrated marketing, alive and well!

Good evening all,

I thought I would share my thoughts tonight on "integrated marketing" and how its still very much alive.

Integrated marketing is defined (source wikipedia) as a "holistic approach to marketing communications, in other words using many channels to get your message out.

These days colleges or businesses need to use pay-per-click, SEO, blogs, RSS feeds, micro blogs, etc. These tools can be used to get an inside on what the consumer is thinking, what makes them tick? Also, think of it as a soup can on a store shelf, that can is strategically placed at end aisles in front of registers, etc,, or the most visible place....

Is your product more visible than your competition using "integrated marketing"?

mpb