Earning Trust

Good afternoon!

Its interesting to me how trust is now more important than ever because of the poor economy, increased competition, and consumer fatigue. Here are some ideas I had regarding how to increase/build trust.

-honor any promise that you make
-be very careful on how you word things
-use terms that are simple and very easy to understand, dont confuse
-send personal thank you notes, you would be surprised on how many who dont!
-after you have taken care of a customer well (ask permission), than use lots of testimonials, preferably peer organizations in your demographic audience
-be a leader/example in your organization, one that you would want your employees to follow

Trust is more important than ever these days, especially in these economic conditions.....

Enjoy your afternoon!

marketmpb