Twitter, marketing benefits

Good morning!

I am a relatively new user of Twitter (please forgive me), its very interesting that even casual tweets or links to this blog has increased my following. Lets translate that to marketing your school or business.

Lets say a school is out on a site like Zinch.com whereas students provide their profiles. Admissions folks should immediately begin to follow those people on Twitter. Think about the network opportunities you can have by just taking a few minutes and following. Does this person have friends that are going to attend the school? Dont high school friends tend to attend the same school? (in some circumstances).

I like to use the term "authentic helpfulness", whereas a prospective student (or customer) senses that you are trying to help this individual. For example, dont sell your school right away, answer their questions about the education process (or product if business), engage them in the process.

Maybe your competition is taking the time to follow them on Twitter!

enjoy this wonderful day

marketmpb