Leveraging social media

I think its important to leverage social media, any way possible. For example, if there is a significant demographic of students on a forum, blog, etc discussing your competition, consider advertising in front of those folks, brand a consistent message in front of your competition. Dont students deserve a choice?On a college forum, consider advertising directly in front of your top competition, you do want to be seen with them? Understand from an ROI perspective that this is a branding exercise and ROI is hard to measure in a situation like this.Any type of branding or marketing you must be a little bit uncomfortable with not knowing all of your return on investment.mpb