Good morning! Here is the newly released white paper from Noel Levitz looking at enrollment trends for this year… enjoy, marketmpb
As I read over the report, it was very interesting to see some trends that were occurring. First, most of the smaller institutions did not meet their enrollment goals whereas the larger institutions did meet their goals.
Yield rates for public institutions rose this year while their public counterparts saw a decline, you think tuition had anything to do with that? I am sure the economy did. Also, smaller institutions in the midwest region seemed to take the hardest hit. There could be several factors for that as well. The midwest economy is especially in the dumps with losses to manufacturing, etc… there would be less money for financial aid as well.
Higher Education Institutions did admit more students this year however, the numbers ranged from 13-17% more admitted students than May 2009. As you can imagine most institutions saw around a 5% rise in applications, hence more admitted students.
Overall, there was some very interesting strategies used by institutions to recruit students. These include increased telephone and email contacts, more personalized communications, increased use of social media, more contact by non-admissions folks (alumni, current parents, and even the president of the university).
A trend that I saw over and over was messaging about financial aid and those particular opportunities within an institution, highlighting that the economy and costs are still on everyone's mind!
marketmpb
Posts
0 comments:
Post a Comment