Good morning and I hope you had a great holiday weekend!
I read with interest the recent article in “The Chronicle of Higher Education” regarding the Twitter anomaly, or the fact that high school students are not using Twitter to find their schools.
Recent research has indicated that the 30-40 age crowd is much more active on Twitter. Graduate school marketing is going to take a big jump this year with Twitter!
However, regarding high school students, I think admissions folks are missing the point. Twitter is meant to listen and engage students, not as an information portal. I think some mistake that higher education marketers make is that they try to “repackage” the information from their website and run it through Twitter. I think that prospective students are way to savvy for this to work.
As you look at Twitter as a tool, it is much more valuable as a professional networking tool. However, what might change this research/trend is the fact that the “Smartphone” can update Twitter anytime or anywhere. In recent posts, I discussed the proliferation of mobile marketing and how it is really going to be a force in higher education in the next 12 months.
A better way right now for a university to use Twitter would be to keep alumni updated on the happenings on campus rather than trying to solely recruit prospective students.
stay cool!
marketmpb
Posts
0 comments:
Post a Comment