There are several key things that you should do and not do when it comes to social media, lets take a look at the worst mistakes you can make when it comes to social media.
The first thing is not promoting your current social media initiatives. The best place to put links to your social media is on your homepage in order for them to easily connect with you. The other helpful thing you can do is add your social links to your email signature and business cards.
The next mistake you can make is sending the wrong message. For example, you are a student looking for some information on the University of Notre Dame and in the Twitter updates you see admissions folks talking about what they did such as being at McDonalds or Starbucks or using foul language, which is a huge no-no. They should be talking about the upcoming football pep-rally or the new Eddy Street Commons area near campus or application deadlines. Always remember that this is not a personal social media account, you are there to promote the school (or business).
A big mistake that is often made is using social media just to get a back link to your home page. This is not an effective use of social media because people will see right through it. In other words, make sure you to use the accounts you set up and update with fresh content.
The next mistake is being overly concerned with ROI, and not engaging with students. For example, if you are a business do you always send out coupons with tracking codes? Is that all you are doing? Aren't there other ways you can engage them? Certainly, talk of a new product of new class would be wise.
enjoy the afternoon,
marketmpb
Posts
0 comments:
Post a Comment