Good morning, are you having a good week so far?
There are a lot of concerns out there these days regarding social media. There is no concrete ROI tools to tell you how many friends on Twitter should bring “x” amount of revenue, etc. Here are some common obstacles that can hinder brands using social media.
The first big challenge is converting fans/followers into customers. It is important to look for your demographic audience in their niche areas. For example, you should use social media heavyweights such as Facebook and Twitter combining that with a college forum (if you are trying to draw students).
The next challenge for brands is increasing followers. Unless you are a Coke or Yamaha brand, you will not obtain a large amount of followers right away. The best thing to look at here to get down to the folks who really love your product. Also, if you are a smaller brand, do not pay attention to what the larger (more famous) brands are doing.
A big challenge for brands is creating an meaningful campaign. The important thing to keep in mind here is create a campaign with your audience in mind, not your own opinions, etc. Also, use a variety of means here including a blog, blog commenting, and videos.
enjoy your afternoon,
marketmpb
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