Mobile Marketing Trends for 2010

Good afternoon and Happy 4th of July!

I think it is interesting that now there is almost 4 times as many cell phones in the world as computers, in fact almost 1/4 of US households are mobile only, no land line!

Here are some trends to look for:

-continued growth of text message marketing, including mobile coupons and increased text usage among folks older than 45

-texting offered by local media, do you recall when TV stations began to offer texts to warn you of severe weather?

-pay by phone and I-phone apps will continue to increase

-companies will let their consumers build their own apps (eg: mobileapploader.com)

There will lots of “fireworks” with mobile marketing the rest of the year, and I hope you are enjoying your 4th of July bbq.

matt (marketmpb)

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