In hearing all of the tributes to George Steinbrenner today, I thought college marketers need to be more like him. Now, I will be the first one to say George Steinbrenner has his moments where he was “over the top” but higher ed marketers need more of his fire.
In my previous experience as a vendor, I talked to a lot of individuals who were squeamish about competing for students, was ok in finishing in second place, and fearful. Does that sound like the American spirit? Nope.
Marketers need not be afraid of beating out the competition for students (businesses understand this very well). I think higher education is always slow to transition over compared to business, but none the less. It was always supremely frustrating to marketers I spoke with who had come over from the business world. I could tell stories and more stories on that one, sometimes with curse words!
Do not be afraid to be the best and do not be afraid to beat the competition. As you know, I think colleges should be run more like a business!
marketmpb
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