Good evening, and I hope you enjoyed the day.
Most recently, the website “foursquare.com” has been creating a lot of buzz. Have you heard of it? Do you know what it is?
Foursquare is a location-based social network site that encourages you to check in using a mobile application. It seems to be a combination of Google Latitude, Twitter, and Facebook. A person can then write a short message (similar to Tweet) stating where they are and their status.
In the past I have written about how invaluable this unsolicited information can be for marketers in business or higher education. For example, if you are an admissions counselor trying to attract a student, check out his foursquare page. If he or she likes a certain chain of restaurants , you can use this information in your pitch. The marketer can look at his foursquare posts and use them to his schematic advantage!
The users can also earn points for badges based on how many times they check in, etc.. The other interesting aspect to this is that the owners of the social network site are gathering unsolicited information about bars and restaurants. If I owned a business or marketed for a university, I would inquire about getting a badge made with my entity’s name on it.
Mobile Marketing at its best!
matt (marketmpb)
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