Good morning, are you enjoying your day?
As you look at social media, certainly there are some tremendous positives, but also negatives associated with it. Social media continues to grow at rapid pace and we are all still learning.
Social media is providing “real time” intelligence into consumers (and students) thoughts and actions. At this point, there has never been so much data available for marketers to look at.
The challenge here would be to decipher what is a person’s real thoughts are and “noise”. Ever see someone trash a school or business over and over with an axe to grind?
Social media is still a great way to get people to talk about your brand in a cost effective way and engaging a large number of folks in an interactive environment. A lot of word-of-mouth recommendations can and do occur with social media.
However, there can be negatives as well and you really should have a person in place to monitor this. This individual can be in place to turn negative messages into positive ones. However, if this does go unchecked or unnoticed, the negative comments can snowball rather quickly. Do you have a person in place to monitor your social media?
enjoy the afternoon,
marketmpb
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