Good morning, and I hope it has been so far!
Here is the latest E-Expectations Report from Noel-Levitz, you saw it hear first!
Here is the download:
Scrolling Toward Enrollment- Web Site Content and the E-Expectations of College-Bound Seniors
(source: noellevitz.com)
As I read the report, there were some fascinating trends in there, and I am a big fan of Noel Levitz, consider letting them come to your campus!
In this report there was 1000 seniors surveyed on their internet usage to find their schools. The first piece is very interesting, concluding that search engines are still very powerful, especially Google. The report stated that 41% of college seniors found a college’s home page via Google and 38% found them through college matching website such as “mycollegeoptions” or “the college board”, which are considered the leaders in college matching right now.
As the report goes on, it is very clear that students like an easy to navigate website. 88% of students would drop a school from their choices if they felt the website did not deliver them the information they need. Is your website user friendly?
Another key issue is the economy, and students are very concerned about this. Does your website do enough to address financial concerns? You need to make sure to address cost and value concerns on your website.
The next part was very poignant regarding website design. The results were split on “young, edgy” website design versus “traditional” website design. The desire for more interaction on a website was higher for African American/Latino students as well.
Seniors are also very high on social media. Students surveyed indicated that 70% of students felt that colleges should have a presence on social media and 75% felt that schools should create “private communities” for students to interact with.
How are you using social media?
enjoy your day,
matt (marketmpb)
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