Are you creating an impact?

This week being the 35th anniversary of “Jaws” I thought it would be interesting to talk about making an impact for your business or university.

Jaws certainly made an impact on me,  it still scares me to this day and makes me nervous at the beaches.  The movie created an impact on me.  Does your college or business make an impact on your audience?

The key here would be using a low-budget marketing plan to deliver consistent messages to your audience, not a flashy radio ad or glossy brochure.  This will erode away quickly!

Also, use multiple marketing channels to get your message out, because according to research,  a consumer needs to see your message 7 times before making a buying decision.

Here are some tips:

-make your product newsworthy (there are many free press release websites available)

-find the right target audience (do not try to target everyone)

-form an alliance with peers

enjoy the afternoon,

matt

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