Been Hurt? Call Curt!

Good evening and I hope your weekend was great and you stayed cool.

You are probably wondering what the title of this blog post is about.  This past weekend I had the pleasure of vacationing with my wife at Lake Cumberland, Kentucky.  If you have not been there, it is a fantastic place.

Around the lake, I kept seen this guy (Curt Davis, Attorney at Law) on a billboard dressed in suit with a big smile.  I got to thinking about how simple, and yet effective this advertising was.  Also, this slogan continues to stick with me.  If you are hurt in an accident, call this attorney, so simple yet so effective.

If you think to yourself, what slogan could you recite in your mind immediately?  There is a great chance you will sometime buy that product.

Here are some tips to make your slogan effective":

-make it funny (does it bring a smile or laugh?)

-make it rhyme (which Curt does very well), this will help it stick in the minds of consumers

-solidify the brand (it must mention the brand name)

enjoy your evening,

marketmpb

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