Good morning!
Let’s talk today about creating buzz for your school, some positive attention. How do you do it? I recently read “The Anatomy of Buzz Revisited” and thought I would share some of my favorite take- a ways with you.
First, it is very important to evoke strong emotions with marketing, go out and learn what makes your demographic audience tick, and then act on it.
It is very important to be visual as well. For example, in your internet advertising (especially to high school students) use plenty of great campus photos of student’s interacting and some of their favorite activities.
In regards to social media, create small talk in forum situations whereas prospective students are present. There is a great example in the book of a gentleman that garnered over 64,000 twitter followers by using this tactic. You should also tell your employees to not be afraid of starting forum conversations around other things besides school or your school. For example, why not start a conversation around the I-Pad, or I-Phone, etc… start something that you know students will be interested in.
At this point, you should YouTube video content to your website. This will allow students to have a great, interactive experience with you. Also, there are over 1 billion visits a day from YouTube so you know that the video will get viewed out there many many times.
Be first at whatever you do. For example, try to be the first school in your area with a great mobile application and then use it! The key here is to offer exclusive offers or contests via the mobile application only, drive traffic to it!
enjoy your day
matt
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