Back to the Basics

Technorati Tags: higher education marketing social media marketing online marketing matt blum marketing matt blum matt blum

Good afternoon, I hope you are enjoying your day so far.

In the current higher education economic situation, it is time to get back to basics with regards to marketing and student recruitment. 

Most research indicates that over 70% of prospective students have their college choice by end of junior year, unless of course family situations change.  However, with all of the technology out there, I still have seen schools in the past neglect their lead and application pool.  First off, follow up within 24 hours, do not let students wander out in space.  What do you think of a cable company who does not call you back in 24 hours?

Also, have your admissions counselors go back to the personal phone call, which is far more effective than the email.  I think a lot of admissions counselors feel an email is as good as a phone call , which is definitely not the case.

One other important thing is people and just like a business that fails, you must train, retain, and treat well your admissions counselors.  There are far too many instances of counselors who are overworked, underpaid, and treated poorly.

Another instance of higher education institutions that should be run like businesses.

enjoy your day,

matt(marketmpb)