As I sat and watched reruns of "The Office" tonight, i was hit with a Toyota Sienna commercial that asked me to watch the release of the new Sienna on YouTube. I was somewhat surprised by this, but than started to think and do some research on the power of YouTube.
YouTube can be a goldmine to advertisers, and currently there are over 1 billion views per day. Their current conversion rates are between .75% and 2.0% (source officialwire.com) and that is outstanding. The average current conversion rates are between .07 and .08%.
As I looked further into it, I discovered that usocial.net are selling targeted youtube views, what an outstanding idea! What strikes me is that you can utilize these huge amounts of views and specifically target certain industries (higher ed, business, etc)
So lets pretend you are a college/university with a targeted demographic to reach. How about purchasing youtube views targeted at all 14-18 year old users in your geographic audience? How is that for power? Do remember that you will want to have videos made (think of it as a concurrent branding campaign)to your leads that you purchase.
Here are some other tips to market with YouTube:
-make sure your video appeals to your demographic audience
-make sure all video content is up to date (no promoting past events!)
-invite people to subscribe to the video
-post the video on various social media (digg, forums, online communities)
-mention your college or business homepage in the video
enjoy your night,
marketmpb
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Epilogue
3 years ago
2 comments:
I think what makes You Tube such a powerful vehicle for advertisers is the growing popularity of the DVR. With hectic schedules and what seems like fewer hours in a day, many of us record our favorite shows to watch at our convenience. I can't speak for everyone but when I am watching a show I recorded and commercials come on, the first thing I do is grab the remote and fast forward. The DVR is eroding what was once one of the most powerful delivery vehicles for advertisers. You Tube does have a unique advantage over tv. Like you mention above, advertisers can more easily target their intended demographic. Second, the commercial can be viewed over and over, emailed to friends, linked to social networks such as Facebook, etc. One of the drawbacks could be an advertiser's ability to target older audiences, those who may not be familiar with You Tube. Any additional thoughts on how the DVR has impacted advertising? DJD
Thanks for commenting Dan, you make some excellent points on the DVR, i am actually going to write on that soon!
thanks
Matt (marketmpb)
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