Are you seeing your Higher Ed marketing all the way through?

Good morning!

I thought I would reflect this morning on all the marketing dollars that are wasted due to people not following through on their marketing efforts.

Have you ever been guilty of an online marketing initiative and did not update content?  Did you forget or get too busy to track results?  Did you not change ads in 12 months?

When I was a vendor I encouraged my clients to update content every 30-45 days, to reflect the programs they were currently looking to target for or perhaps new initiatives.  Also, make sure to check in with your vendor at least once a month and request his/her results.  This is important so that you can compare results from clicks, etc..

Your online ads should also be changed every 45 days as well, especially if you are running just 1 or 2 ads.  If your ads are not performing like they should be, do not be afraid to ask the vendor to change placements, etc.. most reputable folks will allow this to happen.

The most important thing is to care for a marketing campaign like a new car,  you wouldn’t neglect a new car would you?

enjoy your day!

matt (marketmpb)

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