The Power of Search Engines

Good morning!

As it comes to search engines, recent statistics show that over half of the population 14-30 spend their lives on search engines, and it is very interesting note as well that folks are going deeper and deeper into websites, because of search engines.

The key here is to create a "community" for your college/university by using relevant fresh content and keywords, much like i do with this blog :). Another important thing here is use analytics (such as Google) to find out where your prospective students are coming from, into your website.

If you use social media through search engines, track that as well, but remember only as a secondary means of marketing! One other important thing to remember here as well is to bolster links on your website, so they index high within these search engines, again fresh relevant content.

God Bless you!

matt (marketmpb)