Social media usage to be 70% by 2014

Good afternoon!

I was reading a statistic earlier today that was very poignant. It told me that Social media usage is to be 70% of people in the US ages 35-44 by 2014. Currently, there is over 400 million users on Facebook, which makes it one of the most popular social media marketing sites in the country. I do not believe for one second that social media is a dying fad.

Here are some trends that I have seen and will continue in 2010-2011:
-Social Media ROI will be key (especially in higher ed, due to budgets)
-Corporate security (firewalls) will start allowing social media, higher ed already does
-Facebook usage will grow to close to 750 million users by 2011
-brand managers and marketers will more closely monitor social media chatter, and take it more seriously!
-mobile marketing will be much more in place, (iphone,etc)
-more advertising on social gaming utilities (my wife loves that Farmville game on Facebook)

may God bless you and your family!

marketmpb