My Higher Education Marketing Trends for 2010

Good evening!

I hope you enjoyed your day. This evening I give you my thoughts on the top trends for higher education marketing in 2010.

-Social Media will continue to explode (expect growth in the graduate/non-traditional market
-Online graduate education continues to flourish, dont expect the economy to recover in 2010!
-Students will expect a lot, half hazard marketing efforts will not go over well with students
-Search engine marketing is key, almost 70% of the population spends time on search engines during any day
-Your college homepage will continue to become less important, secondary and call to action pages will be huge (make sure updated content!)
-Slashed budgets will make vendors compete even harder for your marketing dollar, I would expect some vendors to go under
-more and more institutions will outsource marketing to advertising firms
-more and more marketers will use I-phone (mobile) marketing applications especially to high school students
-print publication advertising will continue to become less important, compared to online
-look for a growth explosion of Vietnam and Kuwaiti students studying in the United States
-cost per click and lead generation programs will continue to explode, branding alone anymore will not work

enjoy your evening and the NBA Finals!

matt (Marketmpb)