Good morning!
I hope you are enjoying your Independence Day week so far.
I read a great blog post about a great looking website that is not search engine friendly is like an intelligent man (with no brains), the author was female :).
The keys to your website is being highly navigable and easy to understand websites. The question is how do you do it?
The first thing to keep in mind is to design your website around your readers and potential readers. I see a trend this year of the homepage being less important and the internal (secondary) pages being much more important, especially in higher education.
Tagging has become a very important part of the online process to properly classify content and associate articles with keywords. In fact, when you look at the end of my blog entries you will see tags I create to allow search engines to pick them up. The big benefit of placing tags after content is wider distribution and more opportunities for individuals to find them on search engines. Tagging is typically used for WebPages, digital images, and book marking for social websites such as Delicious, Propeller, and Stumble Upon. If your business or college blogs, make sure to list is on Technorati and “tag” your content.
The second thing to do to improve your SEO is write a great title for any web page article or blog entry. The internet is a huge information library and you need a catchy title. The best analogy here is you are looking at a long row of books at the library and aren’t you more likely to choose one with a catchy title? The search engines are information librarians!
enjoy your afternoon!
matt
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