Good morning!
Have you heard about what is going on in the state of California? There is currently a state financial crisis out there that this country has never seen before. This situation makes it the right time to target California high school students to attend your university.
When students return to campus, they will find crowded classrooms, less access to instructors, and overall less services available. Due to declining tax revenues, the state has sharply cut back funding to higher education institutions. The state has also drastically cut funding to its 110 community colleges as well.
There has never been a better opportunity for you to go out and target these high school students. Here are some tips:
-have a heavy internet presence geared toward California online users (internet profiles, forum ads, etc..)
-advertise in regional print publications, geared toward the West, again especially California
-start/maintain social media conversations with students who list their residence as the state of California
There are universities in California that have raised student fees by over 9%, don’t forget to leverage your stable, calm student fee situation.
Make it a priority to target California students!
best, matt (marketmpb)
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