Social media in email marketing campaigns

Good afternoon and I hope it is going well.

I read some statistics with interest lately about how integrating social media into email marketing campaigns can really boost loyalty and results.

Nearly 20% of businesses have combined social media with their email marketing campaigns (source: marketingprofs.com).

Here are some practical things you can do to combine your social media and email marketing campaigns:

-include social media link in each email (Facebook, Delicious, Mashable, Twitter, etc..)

-Twitter “follow us” link in every email

-link to a signup form on social media websites

-broadcast your recent blog entry to an email list you have

-tweet your digital newsletter

You are well on your way when you combine these tips to integrate social media into your email marketing campaign.

market smart!

marketmpb

del.icio.us Tags: matt blum,higher education marketing,email marketing,social media marketing,business marketing