Good afternoon and Happy Father’s Day to all of the dads out there. I hope you have the patience of Job and are like St. Joseph!
The online marketing trends for the rest of the year are shaping up quite interestingly. Here is a look at what I think will happen, and where you should invest your marketing dollars this year.
Email marketing is something that is going to continue to grow. Consumers and students view email as their primary source of communication. If you are a higher education or business marketing vendor, ever notice how emails get answered and the phone doesn’t? Also, the cost of sending mass emails is nearly next to nothing.
Social media marketing is still exploding across the horizon. Marketers love the shear numbers of eyeballs viewing content on social media sites. Also, marketers like the candid content and feedback that the users provide. It would be a smart investment to advertise/participate within social media.
SEO(Search Engine Optimization) is going to continue to be huge this year. The key here is getting to the first page of Google, Bing, or Yahoo. If you are not on the first page, you do not exist. Be prepared to update content frequently on your websites as some search engines are now tracking how long it has been since you have updated your website or blog. Also, be prepared to place keywords (Google ads) and links back to your website. The more your website is out there, the more of a chance it has to be crawled on to the first page of Google.
Another hot trend is video marketing. Do what you can to have some videos on your website (I am working on it for this blog :) ) and make sure you have the exact same video posted on YouTube. There are over 1 billion visits to YouTube a day.
The last hot trend is mobile marketing. Next year, over 60% of cellular phone purchases will be smart phones. The sky is the limit for engaging students and consumers on these devices.
may God bless all of the fathers out there!
matt(marketmpb)
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